Are persuasion techniques the most effective to get what you want? Are persuasion techniques a moral way of conducting oneself? The word persuasion itself is very misunderstood. For many, it conjures up images and feelings of making someone do something that he might not want to do. This is very far from the truth of how persuasion techniques really work. I always find it interesting to review the actual dictionary definition of the words that we use. It means to excite them or to get them emotional.

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